Milestone projects

Redefining tourism

Beyond individual trips, Rawaan designs and runs journeys for universities and companies — retreats, exchange programmes and executive immersions, from ninety people in Skardu to three hundred students across Baltistan.

Pakistan's leading CEOs

The CEO Retreat

LUMS · Hunza Valley · August 2023

A week-long leadership retreat bringing together chief executives from across Pakistan. Rawaan was the exclusive experience partner, designing and delivering the cultural and hospitality programme around the academic one.

What Rawaan delivered

Offto Resort as the base, with excursions to Rakaposhi, Attabad Lake and Altit Fort
Daily programmes built around the retreat's themes of reflection, inspiration and impact
Local music nights, artisan storytelling and traditional cuisine dinners
Walking meditations and reflection sessions in the landscape
Airport pickups from Gilgit and all six days of accommodation, meals and materials

Impact

Place-based learning that changed the character of the leadership dialogue
Recognition for a premium executive travel experience
Established Rawaan as a partner for intellectual tourism and cultural retreats

“Rawaan didn't just manage travel — they designed moments of clarity and connection. This was more than a retreat. It was a journey of rediscovery.”

Participant, Hunza CEO Retreat 2023

The Baltistan Experience — Skardu & Baltistan

300 students

The Baltistan Experience

LUMS & University of Baltistan · Skardu & Baltistan · 2022–2023

A summer exchange programme uniting 300 students — 150 from each university — across academic work, cultural immersion and community building in Baltistan. Rawaan ran the whole operation.

What Rawaan delivered

Lodging, meals and transport for 300 students and faculty across multiple locations
Structured scheduling to move several cohorts at once
Excursions through Skardu, Shigar Fort and Deosai National Park
On-the-ground interaction with local communities and cultural experts
Guest lectures, panel discussions and research presentations, with the technical set-up

Impact

Students from very different regions brought together around unity and empathy
Institutional ties strengthened between LUMS and the University of Baltistan
Positioned Rawaan as a partner for academic tourism and youth programmes

“This wasn't just a trip — it changed how I see Pakistan, and my peers from across the country.”

Student participant, 2023 cohort

90 team members

PepsiCo Recharge

PepsiCo Pakistan · Skardu · Summer 2024

A digital-detox retreat for 90 people from PepsiCo's Northern Region — built as a genuine break from the corporate routine rather than a conference with a view.

What Rawaan delivered

A five-day itinerary balancing adventure, leisure and connection
Air travel, ground transfers, boutique accommodation and curated menus
Hiking trails, riverside bonfires and local sports challenges
Group reflections, mindfulness walks and resilience sessions
Traditional music and dance evenings with locally inspired food

Impact

Morale lifted across departments through shared experience outdoors
Participants genuinely unplugged, and went back with clarity
Cemented Rawaan's reputation for corporate retreats in the north

“Skardu gave us silence. Rawaan gave it meaning.”

Participant, PepsiCo Retreat

150 SME leaders

SME Leadership Retreat

Bank Alfalah · Lahore · 2024

A national leadership retreat for more than 150 SME heads and team leaders, built as cultural immersion and personal growth rather than conventional training.

What Rawaan delivered

Guided experiences in Lahore's old city — food trails, gallery tours, architectural storytelling
A traditional music and storytelling evening with local artists and historians
Art therapy workshops led by wellness facilitators
Breathwork, journaling and ambient reflection sessions
Team-building built around collaboration, empathy and communication

Impact

SME leadership realigned around a shared sense of purpose
A mental reset delivered through mindful and artistic experience
Demonstrated Rawaan's range beyond the mountains, into urban retreats

“This retreat gave me space to breathe, reflect, and reimagine my leadership path.”

Participant, Bank Alfalah SME Retreat

KFC Global Cultural Immersion — Lahore & Islamabad

Global leadership team

KFC Global Cultural Immersion

KFC Global (Dubai HQ) · Lahore & Islamabad · 2024

Hosting KFC's global leadership team across Lahore and Islamabad — Rawaan's move into international executive tourism, where security and seamless logistics mattered as much as the culture.

What Rawaan delivered

End-to-end support from airport pickup to farewell drop-off
Secure transport across both cities, with cultural liaisons and guided movement
Heritage walks at Badshahi Mosque, the Walled City and Lahore Fort
Art galleries, market walks and rooftop dining with live Sufi music
Faisal Mosque, Saidpur Village and modern Islamabad

Impact

Positioned Pakistan as a premium cultural destination for global corporations
Left a lasting impression of the country's warmth and depth
Added an international, CSR-backed activation to Rawaan's portfolio

“It was emotional, elegant, and enriching. We saw a side of Pakistan few get to see — and we'll never forget it.”

Global Brand Director, KFC

Planning something for your organisation?

Retreats, exchange programmes, incentive travel and executive immersions — tell us the group and the goal, and we will build the journey around it.

Start planning